From conception to casting, I'm proud to have taken part in a sales event campaign aired nationally on broadcast and streaming platforms.
Most Toyota owners don't know that their new Toyota comes with a maintenance plan. Tasked with the challenge of distilling boatloads of information in a tight timeframe, this campaign is energized by that unforgettable feeling of a road trip. From start to finish, I worked on this campaign consisting of three maintenance plan videos featured on the official Toyota website.
I updated art card copy and directed voiceover for 2024 Toyota Service Event specials including brakes, tires, cabin air filters, express maintenance, and Kids In Need Foundation collaborations.
The Tire Savings Event is one of many events throughout the year I'd write copy for. "This pit stop pays off." Why yes it does.